Pizza chain Papa John�s has generated more than $1 million in sales from mobile Web orders in less than six months after offering that option to consumers.

The milestone comes after Papa John�s earlier this year crossed more than $1 billion in overall online sales � up from $400 million in 2007 � and launched a Facebook page that quickly attracted 175,000-plus fans in less than a week.

�It tells us that consumers are changing,� said Bob Ford, director of digital marketing at Papa John�s. �We really live in a world of convenience where people have that cell phone with them all the time."

Created in July, Papa John�s mobile Web ordering system enables pizza lovers to set up an account and place orders directly from their Web-capable mobile devices. The mobile site is accessible at http://mobile.papajohns.com.

�Mobile is an incredibly important part of the overall strategy,� Mr. Ford said. �We view that channel just as we do any other channel � from our phone ordering system to our online system, mobile is equally important."