Thanks to Yotam Noy, Marketing Coordinator at eyeSight, who reached out to us last week to tell us about their companies innovative technology that provides a new way to play mobile games.

Based in Israel, eyeSight was established in 2004 and is a privately held company. Their goal is to change the way users interact with their mobile phones. Their core product for mobile gaming is called eyePlay.

eyePlay enables gamers to play by using real hand motions, imitating real life actions. eyePlay enables the user to act as if he or she holds an object in his hand and perform real-life movements, while eyePlay translates that movement to corresponding actions in a game. The technology utilizes the mobile phone's built-in camera, along with advanced real-time image processing algorithms, to create a new gaming experience.

Sound a little confusing? Well, I suggest you check out the video they have put together on the first game they have released using the technology - Ninja Strike. In the game, you throw ninja stars at the bad guys by moving your hand in a real throwing motion in front of the phone�s camera.

The game works on Symbian Series 60 devices only for now, and if you want to check out a demo version of the game, click here. I read a couple reviews including this one from the folks at PocketGamer and it sounds like the usability is a little hard to get used to, but once you learn it can be pretty fun.

I've been told that iPlay (one of the Top 10 mobile game publishers worldwide) is going to distribute this game through carriers around the world but I haven't read any news on this subject yet. That would be a huge win for eyeSight and would certainly validate the technology. A number of companies are trying to improve mobile games by getting away from the awkward cellphone keyboard and eyeSight's approach looks promising.